TikTok, the fastest growing social media platfomr in the world, has taken the social media world by storm and continues to grow exponentially. The app, which was originally known as Musical.ly, has gained more than 1 billion users in just three years, and is growing faster than any other social media platform out there, with an average of 20 million new users each day. This unprecedented growth is expected to continue, with analysts predicting that TikTok will be the most used social media platform in 2023 and beyond.
So what is it?
TikTok is a mobile video app that allows users to create short videos and share them with friends. The most popular videos on TikTok generate millions of views and have been shared by celebrities and influencers. Users can add music, filters, and text to their videos, and can also post photos and videos from other apps. The app has become a go-to platform for comedy, music videos, and daily life videos, with many users making money through advertising on their videos.
In addition to its addictive and entertaining content, TikTok is a powerful marketing platform. The platform is especially good for brands that want to connect with young people, who spend an average of 20 minutes on TikTok each day. Because of this, TikTok has become a key platform for advertisers, with brands including McDonald鈥檚, Pepsi, and Coca-Cola all making major investments in video content on the platform. Because of this, it鈥檚 no surprise that TikTok has become one of the most popular social media platforms for small business owners.
What are some ways you can use this platform to your advantage?
Because of its broad reach and mass-market appeal, it is very easy to gain a substantial audience quickly on the platform.
Our advice, if you havent already got an acccount for your business is:
Download the App and get your business’ handle before someone else takes it
Start uploading videos. That may sound daunting but if you dont want to put your face on your page, maybe consider uploading other people’s videos that have something to do with your business, or maybe even videos that you find funny and you think are worth sharing. The more videos you upload, the more people will see you and the more your brand will be known or you can comment on other people’s videos and build up your fanbase that way. The more people who see your videos, the higher your chances of being discovered. You can also use the app’s targeting tools to find a specific audience to upload your videos to.
If you aren’t sure where to start, you can upload a video to a certain category and see what kind of an impact it has on your viewership. The best way to know if your video was successful is to look at the “Engagement” and “Impressions” metrics in the app’s analytics. If you have a good number of engaged users, you will see that your video was a success. Over time, you will get a better sense of what type of videos perform best and which categories to target.
So what are you waiting for? The quicker you get started the quicker you’ll get your audience.
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